Since 2006, many well-established and emerging organizations in the Philadelphia Metropolitan area have relied upon PR Perfect to carry out the important task of marketing their artistic product. Partnering with PR Perfect has allowed my clients to allocate more time and energy to what they do best: create art. They can rest assured that such essentials of conducting business as marketing, audience outreach, press release distribution, etc. are all being handled by a reliable professional service.
I was born in Moscow, Russia, to the family of Soviet engineers, inventors, and musicians, during the Cold War era. When I was 6, my grandmother, a gifted professional pianist, signed me up for a full-time music school where I studied piano, theory, history, ensemble performance and choral singing.
Since early childhood and later, in the course of my work for the USSR Theater Union (while studying English at Moscow State Linguistic University), I was fortunate to witness live performances and back-stage process by some of the most famous Russian and International masters of ballet, music, theater, opera, and cinematography. These experiences turned me into an enthusiastic ambassador for the arts with a natural appreciation for the creative process and the labor of love that goes into any art production.
After I made a leap from Moscow to Philadelphia, I studied law and enjoyed a decade-long paralegal career. However, at the turn of the century, new inspirations and amazing people entered my life as I returned to my musical roots and resumed piano practice, singing and taking voice lessons. Performing with and joining the board of directors of Vox Ama Deus/ Vox Renaissance Consort enabled me to recognize an acute need to boost marketing efforts for the local arts scene. This led to intense hands-on training in arts marketing and public relations as I started working with my first clients, successfully building the first communication bridges between performers, their audiences and the arts media.
I am forever grateful to the amazing person Ruth Whitmore Williams, a dedicated arts philanthropist and educator, for her firm belief in my marketing talents, her warmth and sincerity, for the words of wisdom as she encouraged me to believe in myself and became the first supporter and fan of my PR company.
With the main focus in performing arts and non-profit organizations, PR Perfect helps direct and brand its clients’ creative vision, boost their marketing efforts, achieving measurable and steady results in wider public recognition and audience growth.
As a marketing professional, I am dedicated to accessibility, transparency in communications and undivided attention to each and every client I partner with. I believe that my true strength is expressed through my natural ability to match my clients’ goals to the interests and needs of various communities. My clients’ success is my highest award.
PR Perfect stands by the Four Principles of Professionalism as adopted by the Philadelphia Public Relations Association:
1. Deal responsibly and honestly with those we represent, with the media, with other members of our profession, and in all other forms of communication.
2. Adhere to high standards of truth and accuracy in dealing with our clients and with the public.
3. Respect the dignity, diversity, and privacy of all people.
4. Foster ethics and integrity in our profession.
To learn more about my interpreting and translation services please click here: